The Brazilian Keratin Hair Straightening is a revolutionary treatment that softens, smoothes, and most importantly leaves your hair straight and frizz free.

Brazilian Hair Straightening treatments DO NOT use strong chemicals to open and close the cuticle of your hair in an effort to straighten it. These temporary straighteners are keratin based, a natural substance that comprises 88% of your hair. During a Brazilian hair straightening treatment, the keratin penetrates the hair, repairing internal damage and coats the hair preventing further damage. Thus, leaving your hair looking and feeling healthier than ever. This thermal reconditioning straightening treatment is temporary and completely washes out of your hair in 3-4 months, returning the treated hair back to its natural state.

We offer three different Brazilian treatments to fit any of your straightening needs including the Brazilian Blowout, and innovated NON FORMALDEHYDE formula.

What you can expect after a Brazilian Hair Straightening Treatment:

FAQ's

1. Is this treatment a relaxer?
   No. Global Keratin is a Keratin based treatment that straightens and softens the hair.
2. Does the treatment work on virgin hair?
   Yes. On virgin hair, best results will be achieved after the second or third application depending on the formula used.
3. Can this treatment be done on any type of damaged hair?
   Yes, this treatment can be applied on ANY previous chemical treatment (colored, highlighted, relaxed, bleached or virgin hair).
4. Can you do the treatment over the Japanese straightening?
   Yes, the treatment can be applied over any kind of straightening.
5. Is it best to apply Global Keratin Hair Treatment before or after coloring?
   For optimal results, color/highlighting processes should be done before applying Global Keratin. Otherwise, wait 2 weeks after the treatment application to apply color/highlights.
6. Can the treatment be done on children?
   We recommend it for children at 12 years of age and over.
7. Can I wash my hair right after the treatment?
   Yes, however the treatment will not last as long as if you wait 48 hrs.
8. Why do I have to wait to wash my hair?
   We recommend that you wait because it takes 48 hours for the Keratin to seal the hair cuticle. If hair is washed right after the treatment, the Keratin will wash out.
9. How long does the treatment last?
   The treatment last about 3-5 months depending on the hair type and maintenance. Treatment will work better on chemically treated hair.
10. Is the treatment permanent?
    No, this treatment will gradually wash away after 3 – 5 months.
11. Can I go into the ocean or the pool after the treatment?
    Do not go into the ocean or pool in the first 2 days. After that, you may swim. However, apply Global Keratin leave-in conditioner to your hair before you get in the water and rinse well afterwards before shampooing.
12. What shampoo do I use after the treatment?
    Global Keratin (Sodium Chloride-Free) Shampoo & Conditioner.
13. Can I use styling products during the first 2 days?
    Styling products can be used after the first shampoo.
14. Can I get the treatment done while pregnant or nursing?
    While there are no known adverse effects, pregnant women and nursing mothers should consult a physician prior to any type of hair treatment.
15. Is this treatment good for African American hair type?
    Yes, this treatment is great for African American hair.
16. What is the difference between relaxers / Japanese straightening and Global Keratin Hair Treatment?
    Global Keratin Hair Treatment is a Keratin based treatment that straightens the hair naturally without strong chemicals. It is a reconditioning treatment that transforms the hair and restores shine. Relaxers and Japanese straightening work on breaking and rearranging the internal bonds of the hair. Once these processes are done, the hair is permanently straightened. The new growth of the Japanese straightening will always be curly, but the previously straightened hair will never revert or blend back.
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